Types Of Paper In Catalog Printing & Paper Packaging Companies

There are lots of things that are crucial to catalog style. The cover page style and the design of your brochure's product pages all play important functions in creating a brochure that will bring in new clients and sales.

None of the things pointed out above are more crucial than the type of paper you will pick to print your brochure on. The "feel" of your catalog is essential to your prospective clients. The longer they have your brochure in their hands, the more item they will buy. In this short article I will discuss some of the lots of paper choices you have to print your catalog on.

First you need to decide if the cover will be the very same paper as the rest of your catalog. The cover will be of heavier weight then the interior pages.

Second you will need to pick covered or uncoated paper for printing your catalog. Coated paper is for the glossier layouts and uncoated is more economical, but can still display your products well.

So you have 2 things to think about initially, "Will it be glossy paper or not?", "Will my cover be the exact same weight as the interior pages of my brochure?"

When you have responded to those 2 questions the next choice is what the weight of the paper will be. Many catalogs go with 60, 70, or 80 pound. weights. It would be 60lb uncoated or coated, 70 pound. Coated or uncoated. 80 pound. Paper typically is just picked for 80 lb. Weight and above. Not all paper is measured by weight. Some is determined by density or "points".

Now the above is really over-simplified. There are other types of unique paper you can pick from. There is textured paper, photographic paper, and other more pricey paper to choose from if you are offering a costly or high-end item.

When picking the paper your catalog will be printed on, there are also other factors to consider. Such as the method of printing you are going to select.

You can pick uncoated or coated paper if you are going to have your brochure printed on a hot-set web press. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is soaked up into the paper, if your printer utilizes a cold-set web press. A cold-set web press can not print on layered paper.

Then you can pick from any of the high quality documents they have offered, if your printer uses a sheet-fed press. The same goes for printers that do digital printing.

It will depend a lot on the printer you choose. You need to discover out what kind of paper is readily available and you will wish to see samples of the paper to get a better concept of which one you wish to print your catalog website on. Ask your printer to suggest the different types of paper they believe will be the best for your catalog.

Here is a list of a few of the kinds of paper your printer may have offered for you to pick from or might have the ability to purchase for you.

4 things identify the quality of the paper, opacity, ppi, surface, and brightness. (Pounds per inch) Brightness affects the contrast and luster of the paper. It affects how your text will stand apart on the pages of your brochure. Opacity is how much your ink shows up from the back of the page. If a paper is too opaque, your text and images from one page will be seen through onto another page that your consumer is attempting to check out. The finish impacts the feel of the pages and also how your images will look. The lower grade surfaces produce grainier images while high quality surfaces hone the look of your images.

Ask your printer to provide you with samples or example pamphlets and a rate list for printing more info your brochure on the various types of paper before you choose. You understand what your budget is and paper is only one of the expenses you need to think about.


None of the things mentioned above are more crucial than the type read more of paper you will choose to print your brochure on. In this post I will go over some of the lots of paper options you have to print your catalog on.

There is textured paper, photographic paper, and other more expensive paper to choose from if you are selling a expensive or high-end item.

If you are going to have your brochure printed on a hot-set web press, then you can choose coated or uncoated paper. You require to discover out what type of paper is readily available and you will want to see samples of the paper to get a much better concept of which one you desire to print your catalog on.

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